Aug
19
I had been waiting on this issue to drop but I admit that it was more for the novelty value than the actual interviews inside. As a blogger I follow these rappers so closely that interviews tend to become a tad bit monotonous. Nevertheless, any news regarding new clothes and “CRS!”, I’m definitely down to spread. As many of you know and some of you may not, the latest issue of Complex magazine features covers designed by Todd “REAS” James along with N.E.R.D & Lupe Fiasco. Its safe to say that the ‘GNTD’ crew is leading Hip Hop in style, progression & music. People may not realize it, but we’re still in the beginning stages of a major shift in Hip Hop…….and these cats are leading it. Here’s an excerpt:
Let’s talk about Fall of Rome—to come out with a clothing line yourself, it just has to be flawless.
Lupe Fiasco: Ask my friend, Virgil. We was talking one day and he was like, “Yo, what’s your trunk?” Before the clothes, Louis Vuitton’s claim to fame was the trunk. So it was like, “What’s the thing that you do naturally outside of every other thing that you do?” And I tell stories.How does that translate into clothing?
Lupe Fiasco: I give my clothing a story. I create a purpose for it, you know? The theme for the season coming in October is the Fall of Rome, it’s the fall of decadence. It’s the absence of gluttony, just simple. So it’s black.Everything’s black?
Lupe Fiasco: Yeah, everything’s black. And the logo for it is this broken statue that was pushed down when Rome was invaded; it represents the decay of beauty. And that nothing lasts forever. So it starts to get like my raps where everything becomes a metaphor for something else.Are you going to wear Fall of Rome exclusively once it comes out?
Lupe Fiasco: Yes! [Laughs.] That’s how it’s supposed to be. You don’t see niggas on the Bulls rockin’ a Celtics jersey because the shit matches their shoes. When your game is to sell clothes and for people to believe in your brand and to push your brand, you keep your game face on. And if your game face is Billionaire Boys Club, it’s Billionaire Boys Club. If it’s Bape, it’s Bape. That’s one of the things I love about Nigo. It’s like, “This is me. I’m engulfed in it. I’m every part of it. I am it.”
Head over to Complex.com to read the rest & see more pics..
Exactly
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